Media Studies



 

Media Studies

Members of Department: Ms K . Mc Ardle, Mr J. Mc Cormick


At CBS you have two opportunities to study media, at GCSE and A level.

Why study the media?

Have you watched TV; listened to the radio or your ipod, read a newspaper, magazine, comic, leaflet, surfed the internet, passed by a billboard poster or played a video game today?
If the answer is YES to some or all of these questions then you will have some idea of the extent to which we rely upon the media in our everyday lives, both as a source of information and entertainment.
The media play a central role not only in our own lives but also in the cultural and economic development of the modern world. Studying the media gives you the opportunity to systematically study how media texts are produced, the institutions which produce them and how they create their meanings
What will I study?

You will read about, watch, hear and discuss different types of media texts and you will produce some of your own. You already know a lot about the media, both from school work and from your own general knowledge. You will be learning how to express your ideas about the media in a mature, thoughtful way. 

The media studied are selected from the following: TV, radio, film, newspapers, magazines, comics, popular music, video, desktop publishing, computer-based interactive technology, photography and advertising. There are four key concepts we study:
▪ Media Languages - How to “read” media texts.
▪ Representation - How the media creates impressions of people, events and issues.
▪ Institutions - How media industries work.
▪ Audience - How the public uses and interprets the media.
What will I be required to do?


Be prepared to keep an open mind, to be an enthusiastic and supportive member of the class, do all homework and meet course work deadlines.


BTEC First in Creative Media Production


The BTEC Firsts in Creative Media Production have been developed to give centres maximum flexibility in developing programmes suited to their own resources and the needs of their learners.
The mandatory units provide learners with the opportunity to:
● develop the fundamental research skills which underlie all media production
● gain a basic understanding of employment opportunities, job requirements, and working practices in the media sector
● develop an understanding of how media products are constructed for specific audiences or markets. The optional technical and production units enable learners to start building the technical skills and knowledge relevant to an industry (or industries) in the media sector.
Students who complete a BTEC Level 2 Certificate or Extended Certificate will obtain a qualification which will enable progression to further study, training, or employment, and enable them to make informed choices with regard to a career in the creative media sector. They will also have developed media technology skills that may be applicable in other work situations or will enable them to progress to Level 3 qualifications in other sectors (for example, in Art and Design or Music Technology).
BTEC First Certificate in Media
In this course we aim to:
• provide education and training for those who work or are intending to work in the Media Industry
• motivate learners via applied learning and assessment
• enable students to explore and represent their own ideas using a variety of different methods
• enable students to acquire practical production skills and an understanding of the different mediums and target audiences of the media
Further information:
BTEC First Certificate is equivalent to 2 GCSEs grades A*-C
BTEC qualifications are recognised by employers and education institutions so they can either progress into employment in their chosen career or into more advanced qualifications e.g. BTEC Nationals
CONTENT
The course includes work on:
• a variety of different media, e.g. television and print advertising and audio productions
• representations, institutions and audiences connected with the media
• practical work such as story boarding, audio and video productions, and scripting
COURSEWORK (100% of the final mark)
There are three assignments including a presentation and a report on practical work completed by students.
RECOMMENDED BOOKS
• Media Studies for GCSE by P. Wall & B. Walker - ISBN: 0003230651
• GCSE Media Studies by Vivienne Clark and Richard Harvey - ISBN: 0582328330
• GCSE Media Studies The Revision Guide by CGP Books - ISBN: 1841463981
• BTEC First Media by Paul Baylis, Philip Holmes, and Guy Starkey - ISBN: 9780435464707
RECOMMENDED ACTIVITIES
• visits to Media Institutions
• examine and analyse different media forms, collecting the views of friends
• we also invite guest speakers who are currently working in the industry
• work experience can be arranged within the Media Industry

Students who complete a BTEC Level 2 Certificate or Extended Certificate will obtain a qualification which will enable progression to further study, training, or employment, and enable them to make informed choices with regard to a career in the creative media sector. They will also have developed media technology skills that may be applicable in other work situations or will enable them to progress to Level 3 qualifications in other sectors (for example, in Art and Design or Music Technology).



Moving Image Arts
CBS has offered the popular CCEA A level in moving image arts. It can be said that no art or communication form is as influential, powerful or prolific in the modern era as the art of Moving Images.
This specification offers a challenging and rewarding course of study for students who will:
• undertake further study in moving image arts and related subjects; • study subjects or take up careers for which a moving image arts education is relevant; • have an interest and aptitude in the subject, yet are not intending to study the subject
further; and • go directly into employment.

A Level Moving Image Arts

Moving Image Arts is an exciting subject which has been recently introduced by CCEA. It allows students the opportunity to use up to the minute technology to develop their creativity, management skills, organisational skills and there ability to work with others.

Course content

Coursework is worth 70% of final mark!

The main strength of this course is that by the end of year 14, students will have made two short films.
Students are marked on the way in which they plan, direct and produce their films. 

In preparation for this, class work will involve tasks such as creating storyboards, experimenting with lighting, analysing clips from films, writing scripts, working in groups to produce short films. 

Online examination is worth 30% of final mark. 

Students view 3 film clips. They have 1 hour 30minutes to complete a written analysis of these clips. 

At As level you must produce:
▪ A Statement of intentions (800-1200 words)
▪ Planning for your film
▪ A 1 minute film
▪ A 3-5 minute film
▪ An evaluation (800-1200 words)
At A2 you must produce:
▪ Illustrated research essay
▪ 2 experimental production exercises
▪ a complete MIA artwork
▪ an evaluation

Career progression

Moving Image Arts is a skills based course. It allows pupils to develop their ability to manage their time and meet deadlines, work as a member of a group, organise, plan and create. It is valuable for entry in numerous careers and courses such as: Education, Journalism, Advertising, Marketing and the Media.
A-Level Moving Image Arts and Career Options
Moving Image Arts A Level can lead to further and higher education or a career in the following areas; 
The film industry, advertising, television presentation/production, design consultancy. 

Many universities, such as Queen’s in Belfast, now offer degree courses in this subject area.

Many CBS students have continued their study in the Media sector at University through studying degrees in Marketing and PR, Media Production, Advertising, Film and Drama Degrees.

CCEA Moving Image Arts Microsite  http://www.rewardinglearning.org.uk/microsites/moving_image_arts/

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